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Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes Cover

Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes

NIM Marketing Intelligence Review
Volume 3 (2011): Issue 1 (May 2011)
By: Jonah Berger,  Alan T. Sorensen and  Scott J. Rasmussen  
Open Access
|Jul 2014
DOI: https://doi.org/10.2478/gfkmir-2014-0055 | Journal eISSN: 2628-166X
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Language: English
Page range: 48 - 53
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Negative Publicity,
Product Success,
Word of Mouth
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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