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Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION

NIM Marketing Intelligence Review
Volume 3 (2011): Issue 2 (November 2011)
By:
Open Access
|Jul 2014
DOI: https://doi.org/10.2478/gfkmir-2014-0048 | Journal eISSN: 2628-166X
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Language: English
Page range: 50 - 53
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
Price Differentiation,
Multi-Channel Pricing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Christine Eckert, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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