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SHOULD TOP MANAGEMENT GET INVOLVED IN MARKET INFORMATION COLLECTION EFFORTS?

NIM Marketing Intelligence Review
Volume 3 (2011): Issue 2 (November 2011)
By:
Open Access
|Jul 2014
DOI: https://doi.org/10.2478/gfkmir-2014-0047 | Journal eISSN: 2628-166X
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Language: English
Page range: 44 - 49
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
Market Information,
Top Management Teams,
Customer Orientation,
Business-to-Business Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Nukhet Harmancioglu, Amir Grinstein, Arieh Goldman, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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