Preference Markets in New Product Development
By:
References
- Dahan, Ely and John R. Hauser (2002), The Virtual Customer, Journal of Product Innovation Management 19 (5): 332 - 53.
- Surowiecki, James (2004), The Wisdom of Crowds, New York: Doubleday.
- Spann, Martin and Bernd Skiera (2003), Internet-Based Virtual Stock Markets for Business Forecasting, Management Science 49 (10): 1310 - 26.
DOI: https://doi.org/10.2478/gfkmir-2014-0045 | Journal eISSN: 2628-166X
Language: English
Page range: 16 - 25
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2014 Ely Dahan, Arina Soukhoroukova, Martin Spann, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.