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Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities Cover

Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities

NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
By: Marc Fischer,  Sönke Albers,  Nils Wagner and  Monika Frie  
Open Access
|Jul 2014

Authors

DOI: https://doi.org/10.2478/gfkmir-2014-0041 | Journal eISSN: 2628-166X
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Language: English
Page range: 50 - 59
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Budget,
Optimization,
Resources,
Allocation,
Case Study
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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