Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth

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Open Access

|Jul 2014

References

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Language: English

Page range: 32 - 41

Published on: Jul 19, 2014

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

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© 2014 Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg, Berend Wierenga, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.