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A Closer Look at Emotional Intelligence in Marketing Exchange Cover

A Closer Look at Emotional Intelligence in Marketing Exchange

NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
By: Blair Kidwell,  David M. Hardesty,  Brian R. Murtha and  Shibin Sheng  
Open Access
|Jul 2014

Authors

Blair Kidwell

b.kidwell@uky.edu

David M. Hardesty

david.hardesty@uky.edu

Brian R. Murtha

brian.murtha@uky.edu

Shibin Sheng

sheng@adelphi.edu

DOI: https://doi.org/10.2478/gfkmir-2014-0038 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 31
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Emotional Intelligence,
Measurement,
Scale,
Marketing Exchange,
Cognitive Ability,
Sales Performance
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Blair Kidwell, David M. Hardesty, Brian R. Murtha, Shibin Sheng, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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