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Sibling Rivalry: Estimating Cannibalization Rates for Innovations Cover

Sibling Rivalry: Estimating Cannibalization Rates for Innovations

NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
By: Harald J. van Heerde,  Shuba Srinivasan and  Marnik G. Dekimpe  
Open Access
|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0033 | Journal eISSN: 2628-166X
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Language: English
Page range: 32 - 41
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Innovation Management,
Product Introduction,
Cannibalization,
Category Management,
Line Extension,
Response Models,
Time Series Analysis,
Dynamic Linear Models
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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