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Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior? Cover

Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior?

NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
By: Neeraj Bharadwaj,  Rebecca Walker Naylor and  Frenkel Ter Hofstede  
Open Access
|Jul 2014

Authors

Neeraj Bharadwaj

nbharadw@temple.edu

Rebecca Walker Naylor

Frenkel Ter Hofstede

DOI: https://doi.org/10.2478/gfkmir-2014-0032 | Journal eISSN: 2628-166X
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Language: English
Page range: 29 - 31
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Consumer Behavior,
Customization,
Standardization,
Retailing,
Systems Selling
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Neeraj Bharadwaj, Rebecca Walker Naylor, Frenkel Ter Hofstede, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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