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Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales Cover

Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
By: Jan R. Landwehr,  Aparna A. Labroo,  Patricia C. Ellison and  Andreas Herrmann  
Open Access
|Jul 2014

Authors

Jan R. Landwehr

landwehr@wiwi.uni-frankfurt.de

Aparna A. Labroo

aparna.labroo@rotman.utoronto.ca

Patricia C. Ellison

Andreas Herrmann

andreas.herrmann@unisg.ch

DOI: https://doi.org/10.2478/gfkmir-2014-0025 | Journal eISSN: 2628-166X
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Language: English
Page range: 38 - 43
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Product Design,
Processing Fluency,
Aesthetic Liking,
Car Sales,
Visual Prototypicality,
Visual Complexity,
Image Morphing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Jan R. Landwehr, Aparna A. Labroo, Patricia C. Ellison, Andreas Herrmann, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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