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Do Referral Programs Increase Profits Cover

Do Referral Programs Increase Profits

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
By: Philipp Schmitt,  Bernd Skiera and  Christophe Van den Bulte  
Open Access
|Jul 2014

Authors

DOI: https://doi.org/10.2478/gfkmir-2014-0020 | Journal eISSN: 2628-166X
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Language: English
Page range: 8 - 11
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Referral Programs,
Customer Acquisition,
WOM (Word-of-Mouth),
Customer Management,
Loyalty,
Customer Value
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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