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Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior? Cover

Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
By: Martin R. Lautman and  Koen Pauwels  
Open Access
|Jul 2014

Authors

DOI: https://doi.org/10.2478/gfkmir-2014-0017 | Journal eISSN: 2628-166X
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Language: English
Page range: 46 - 52
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
KPIs,
Consumer Behavior,
Marketing Controlling,
VAR Models
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Martin R. Lautman, Koen Pauwels, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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