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If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service Cover

If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
By: Irit Nitzan and  Barak Libai  
Open Access
|Jul 2014

Authors

Irit Nitzan

iritnitz@tau.ac.il

Barak Libai

libai@idc.ac.il

DOI: https://doi.org/10.2478/gfkmir-2014-0016 | Journal eISSN: 2628-166X
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Language: English
Page range: 40 - 45
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Retention,
Customer Churn,
Churn Prevention,
Social Network
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Irit Nitzan, Barak Libai, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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