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Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits Cover

Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
By: Steven Bellman,  Shiree Treleaven-Hassard,  Jennifer A. Robinson,  Duane Varan and  Robert F. Potter  
Open Access
|Jul 2014
Authors

Authors

Steven Bellman

s.bellman@murdoch.edu.au

Shiree Treleaven-Hassard

Jennifer A. Robinson

Duane Varan

Robert F. Potter

DOI: https://doi.org/10.2478/gfkmir-2014-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 27
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Branded Apps,
Mobile Marketing,
Online Advertising
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan, Robert F. Potter, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 5 (2013): Issue 2 (November 2013)
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