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Designing Viral Product Features for Broader Reach Cover

Designing Viral Product Features for Broader Reach

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
By: Sinan Aral and  Dylan Walker  
Open Access
|Jul 2014

Authors

Sinan Aral

sinana@mit.edu

Dylan Walker

dtwalker@bu.edu

DOI: https://doi.org/10.2478/gfkmir-2014-0013 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Viral Marketing,
Peer Influence,
Social Contagion,
Social Networks,
Viral Product Design
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Sinan Aral, Dylan Walker, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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