Skip to main content
Have a personal or library account? Click to login
User-Generated Content and Stock Performance: Does Online Chatter Matter? Cover

User-Generated Content and Stock Performance: Does Online Chatter Matter?

NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
By: Gerard J. Tellis and  Seshadri Tirunillai  
Open Access
|Jul 2014
Authors

Authors

Gerard J. Tellis

Seshadri Tirunillai

seshadri@bauer.uh.edu

DOI: https://doi.org/10.2478/gfkmir-2014-0012 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 13 - 17
Published on: Jul 16, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
User-Generated Content,
Online Word of Mouth,
Stock Returns,
Online Chatter
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Gerard J. Tellis, Seshadri Tirunillai, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 5 (2013): Issue 2 (November 2013)
Previous article
Next article