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Success with pleasure: MIR interview with Helmut Meysenburg, Head of Brand Strategies, Market Research and Competition at BMW Group Cover

Success with pleasure: MIR interview with Helmut Meysenburg, Head of Brand Strategies, Market Research and Competition at BMW Group

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 1 (May 2014)
Open Access
|Jul 2014
Articles in this issue
DOI: https://doi.org/10.2478/gfkmir-2014-0008 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 46 - 51
Published on: Jul 10, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
BMW,
branding,
Automobile industry,
emotions
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 , published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 6 (2014): Issue 1 (May 2014)
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