Abstract
The textile and clothing industry is one of the most resource-intensive and polluting industries. The circular economy (CE) is one of the solutions to these problems. The textile industry has been identified as one of the most in need of transformation towards CE. The transition to a circular economy requires changes in the behavior and actions of all market players. Consumer interest in sustainability and the CE can stimulate companies to be more responsible and offer more circular solutions. This article analyses the knowledge and attitudes of consumers, adults living in Lodz (Poland), towards new circular models in the fashion industry (e.g. rent, repair). The development of the clothing rental service is still insufficient, but repair and the use of online portals to sell/buy second-hand clothing is becoming increasingly popular. However, it is still necessary to orient people towards environmentally friendly activities.