References
- Allah, M.A. and Nakhaie, H., 2011. Entrepreneurship and risk-taking. International Conference on E-business, Management, and Economics, 25, 77–79.
- Amah, E. and Eshegheri, F.K., 2017. Entrepreneurial orientation and resilience of medium scale businesses in Nigeria. European Journal of Business and Management, 3(35), 7–12.
- Aminu, S.A., 2016. Market orientation and small and medium enterprises performance in Nigeria: A review. Ilorin Journal of Marketing, 3(1), 122–132.
- Aroyeun, T.F., Adefulu, A.D. and Asikhia, O.U., 2019. Effect of entrepreneurial orientation on performance of selected small and medium scale enterprises in Ogun State, Nigeria. International Journal of Business and Management Invention, 8(1); 16–27.
- Aven, T., 2014. What is safety science? Safety Science, 67, 15–20.
- Baskara, S. and Mehta, K., 2016. What is innovation and why? Your perspective from resource-constrained environments. Technovation, 52:53, 4–17.
- Bijloos, A.D., 2017. Ethics and risk toward a responsible approach to acceptable risk impositions. Ph.D. Thesis, Faculty of Arts and Social Sciences, Stellenbosch University.
- Bjerke, B. and Hultman, C.M., 2002. Entrepreneurial marketing: the growth of small firms in the new economic era. Edward Elgar Publishing Limited, Gloucestershire.
- Chell, E., Haworth, J. and Brearley, S., 1991. The entrepreneurial personality: concepts, cases and categories. London: Routledge.
- Deshpande, R., Farley, J.U. and Webster, F.E. Jr., 1993. Corporate culture, customer orientation and innovativeness, Journal of Marketing, 57 (1), 23–37.
- Dess, G.G. and Lumpkin, G.T., 2005. The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. Academy of Management Executive, 19(1), 147156.
- Duru, I.U., Ehidiamhen, P.O. and Chijioke, A.N.J., 2018. Role of entrepreneurial orientation in the performance of small and medium enterprises: evidence from federal capital territory, Abuja, Nigeria. Asian Journal of Economics, Business and Accounting, 6(1); 1–21.
- Effiom, L. and Edet, S.E., 2018. Success of small and medium enterprises in Nigeria: Do environmental factors matter. Journal of Economics and Sustainable Development, 9(4), 117–127.
- Farniha, L., Ferreira, J. and Gouveia, B., 2016. Network of Innovation and Competitiveness: A triple Helix case study. Journal of the knowledge economy, 7:1, 259–275.
- Ghods, M.A., 2019. Entrepreneurial marketing: The missing link in social enterprise studies, Journal of Global Entrepreneurship Research, 9(39), 1–12.
- Hamali, S., Suryana, Y., Effendi, N. and Azis, Y., 2016. Influence of entrepreneurial marketing toward the influence of entrepreneurial marketing toward a survey on small industries of wearing apparel in West Java, Indonesia. International Journal of Economics, Commerce, and Management, IV(8), 101–114.
- Holmes, C. and Jorlov, K., 2015. Entrepreneurial marketing: a descriptive study of Swedish charitable organisations. Master Thesis, Umea School of Business and Economics, Umea University, Sweden.
- Huang, H., 2016. Entrepreneurial resources and speed of entrepreneurial success in an emerging market: the moderating effect of entrepreneurship, International Entrepreneurship and Management Journal, Springer, 12(1), 1–26.
- Kannampuzha, M.J. and Suoranta, M., 2016. Bricolage in the marketing efforts of a social enterprise. Journal of Research in Marketing and Entrepreneurship, 18(2), 176–196. https://doi.org/10.1108/JRME-07-2015-0039.
- Kapepa, O. and Van Vuuren, J., 2019. The importance of tolerance for failure and risk-taking among insurance firms in hyperinflationary Zimbabwe. Southern African Journal of Entrepreneurship and Small Business Management, 11(1), 1–15.
- Kasouf, C.J., Darroch, J., Hultman, C.M. and Miles, M.P., 2009. Service dominant logic: Implications at the marketing/entrepreneurship interface. Journal of Research in Marketing and Entrepreneurship, 10, 57–69. doi:10.1108/01443571010996235.
- Kilenthong, P., Hills, G.E. and Hultman, C.M., 2015. An empirical investigation of entrepreneurial marketing dimensions. Journal of International Marketing Strategy, 3(1), 118.
- Kotler, P. and Keller, K.L., 2016. Marketing management (14thed.). Boston: Prentice Hall, Pearson.
- Lindgreen, A., Hingley, M.K., Grant, D.B. and Morgan, R.E., 2012. Value in business and industrial marketing: past, present, and future. Industrial Marketing Management, 41, 207214.
- Linton, G., 2019. Innovativeness, risk-taking, and proactiveness in start-ups: a case study and conceptual development. Journal of Global Entrepreneurship Research, 9: 20. https://doi.org/10.1186/s40497-019-0147-5.
- Luke, B. and Chu, V., 2013. Social enterprise versus social entrepreneurship: An examination of the ‘why’ and ‘how’ in pursuing social change, International Small Business Journal, 31(7), 764–784.
- Lumpkin, G.T. and Dess, G.G., 1996, Clarifying the entrepreneurial orientation construct and linking it to performance, Academy of Management Review, 21 (1), 135–172.
- Lusch, R.F. and Vargo, S.L., 2014. Servicedominant logic: premises, perspectives, possibilities. New York: Cambridge University Press.
- Merriam-Webster, 2015. Merriam-web-ster.com, Proactive: Merriam-Webster Milestones (Retrieved 26/11/2023).
- Mort, G.S., Weerawardena, J. and Liesch, P., 2012. Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46(3/4), 542–561.
- Nwaizugbo, I.C. and Anukam, A.I., 2014. Assessment of entrepreneurial marketing practices among small and medium scale enterprise in Imo State Nigeria: Prospects and challenges. Review of Contemporary Business Research, 3(1), 77–98.
- Nwankwo, C.A. and Kanyangale, M.I., 2019. Market orientation and survival of small and medium enterprises in Nigeria. Foundation of Management, 11(1):291–304.
- Nwankwo, C.A. and Kanyangale, M.I., 2020. Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria: Literature analysis, Journal of Entrepreneurial Venturing, 24(1), 1–14.
- Nwankwo, C.A. and Kanyangale, M.I., 2022a. Entrepreneurial marketing and a new integrative model: An evaluation of the survival of manufacturing small and medium enterprises. Academy of Entrepreneurship Journal, 28(1), 1–13.
- Nwankwo C.A., Eze, U.S., Kanyangale, M.I., 2022b. Effect of entrepreneurial orientation on performance of agro-processing small and medium enterprises in Anambra state, Nigeria. International Journal of Entrepreneurship, 26(1), 1–14.
- Nwankwo, C.A., and Kanyangale, M., 2022c. Market-driving orientation (MDO) and the survival of manufacturing small and medium enterprises in Nigeria, Acta Universitatis Danubius Œconomica, 18(3), 100–117.
- Nwankwo, C.A., and Kanyangale, M., 2023. Entrepreneurial marketing: Exploring its place in social enterprises, International Journal of Research in Business and Social Science, 12(5), 74–85.
- Olaniyan, T., Ogbuanu, B. and Oduguwa, A., 2017. Effect of entrepreneurial marketing on SMEs development in Nigeria. International Journal of Advanced Studies in Business Strategies and Management. 5 (2), 40–60.
- Olannye, A.P. and Eromafuru, E., 2016,. The dimension of entrepreneurial marketing on the performance of fast-food restaurants in Asaba, Delta State, Nigeria. Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 7(3):137–146.
- Osakwe, C.N., Chovancova, M. and Ogbonna, B.U., 2016. Linking SMEs profitability to brand orientation and market-sensing capability: A service sector evidence. Periodica Polytechnica Social and Management Sciences, 24(1), 34–40.
- Otika, U.S., Nwaizugbo, I. and Olise, C.M., 2019. Entrepreneurial marketing practices and competitive advantage of small and mediumsized enterprises in Nigeria. European Journal of Business and Innovation Research, 7(3), 130.
- Resnick, S., Cheng, R., Simpson, M. and Lourenço, F., 2016. Marketing in SMEs: A “4Ps” self-branding model. International Journal of Entrepreneurial Behavior and Research,22(1), 155–174. https://doi.org/10.1108/IJEBR-07-2014-0139.
- Rezvani, M. and Khazaei, M., 2014. Evaluation of entrepreneurial marketing dimensions according to characteristics of institutions: institutions age and size. International Journal of Basic Sciences and Applied Research, 3 (4), 207–213.
- Rezvani, M., and Fathollahzadeh, Z., 2018. The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies. Journal of Strategic Marketing, 28, 136–148.
- Rezvani, M., and Fathollahzadeh, Z., 2020. The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies. Journal of Strategic Marketing, 28(2), 136–148. https://doi.org/10.1080/0965254X.2018.1488762.
- Sandén, I. and Äng, M., 2017. Survival of Social Enterprises A tale of overcoming scarce resources, Master’s Thesis submitted to the Department of Business Studies, Uppsala University. Available at: <http://www.diva-portal.org/smash/get/diva2:1117412/FULLTEX T01.pdf> [Accessed 2 December 2023].
- Sodhi, R.S. and John, B., 2021. The effect of entrepreneurial marketingon SMEs performance in India: An empirical study.Ilkogretim Online: Elementary Education Online, 20(4): 2058–2070, http://ilkogretim-online.org, doi: 10.17051/ilkonline.2021.04.235.
- Stenberg, A., 2017. What does Innovation mean - a term without a clear definition. Unpublished paper.
- Swenson, M.J., Rhoads, G.K. and Whitlark, D.B., 2012. Entrepreneurial marketing: a framework for creating opportunity with competitive angles. Journal of Applied Business and Economics, 13(1), 47–52.
- Zamir, Z., Sahar, A., and Zafar, F., 2014. Strategic alliances: A comparative analysis of successful alliances in large and medium scale enterprises around the world. Educational Research International, 3(1): 25–39.