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Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria Cover

Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria

Foundations of Management
Volume 16 (2024): Issue 1 (January 2024)
By: Cosmas Anayochukwu NWANKWO and  MacDonald Isaac KANYANGALE  
Open Access
|Nov 2024

Figures & Tables

Figure 1.

Structural model illustrating the effects of entrepreneurial marketing (EM) on survival of social enterprises (SEs) in Nigeria (Source: IBM AMOS version 27) Note: CMIN/DF = 1.719, GFI = 0.887, AGFI = 0.935, NFI = 0.917, IFI = 0.922, Tucker–Lewis index (TLI)= 0.915, CFI = 0.931, RMSEA = 0.049, chi-square = 538.321, DF = 143, P = 0.000
Structural model illustrating the effects of entrepreneurial marketing (EM) on survival of social enterprises (SEs) in Nigeria (Source: IBM AMOS version 27) Note: CMIN/DF = 1.719, GFI = 0.887, AGFI = 0.935, NFI = 0.917, IFI = 0.922, Tucker–Lewis index (TLI)= 0.915, CFI = 0.931, RMSEA = 0.049, chi-square = 538.321, DF = 143, P = 0.000

Exploratory factor analysis on the measurement of EM (Source: IBM SPSS version 27)

ItemMeanSDFactor loadingItem total correlation
EMFactor 1
Innovativeness3.570.9530.7250.642
Alliance3.210.7190.7110.648
Proactiveness4.720.8310.6930.572
Resources leveraging3.101.0410.6610.458
Value creation3.781.2370.6040.695
Calculated risk-taking4.661.6300.5980.519
Customer intensity5.952.0140.5720.418
Market sensing4.181.2120.5510.506

Selected AMOS text output on standardised regression weights (Source: IBM AMOS version 27)

Estimate
SEs<---Innovativeness0.882
SEs<---Proactiveness0.924
SEs<---Calculated risk-taking0.812
SEs<---Resources leveraging0.781
SEs<---Customer intensity0.490
SEs<---Value creation0.830
SEs<---Alliance0.631
SEs--->Market sensing0.343
DOI: https://doi.org/10.2478/fman-2024-0016 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 259 - 272
Published on: Nov 18, 2024
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
entrepreneurial marketing,
social enterprise,
survival,
Nigeria
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2024 Cosmas Anayochukwu NWANKWO, MacDonald Isaac KANYANGALE, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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