Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country Cover

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Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country

Foundations of Management

Volume 15 (2023): Issue 1 (January 2023)

By: Phuong Mai Nguyen and Nam D. Vo

Open Access

|Apr 2023

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DOI: https://doi.org/10.2478/fman-2023-0003 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279

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Language: English

Page range: 35 - 50

Published on: Apr 15, 2023

Published by: Warsaw University of Technology

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

purchase intention,

actual purchase behavior,

theory of planned behavior,

generation Z in Vietnam

Related subjects:

Computer sciences,

Business computing,

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment

© 2023 Phuong Mai Nguyen, Nam D. Vo, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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