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Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country Cover

Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country

Foundations of Management
Volume 15 (2023): Issue 1 (January 2023)
By: Phuong Mai Nguyen and  Nam D. Vo  
Open Access
|Apr 2023

Authors

Phuong Mai Nguyen

mainp@vnu.edu.vn

International School, Vietnam National University Hanoi, VIETNAM

Nam D. Vo

namvd8@fe.edu.vn

FPT University, VIETNAM
DOI: https://doi.org/10.2478/fman-2023-0003 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 35 - 50
Published on: Apr 15, 2023
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
organic food,
purchase intention,
actual purchase behavior,
theory of planned behavior,
MOA framework,
generation Z in Vietnam
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2023 Phuong Mai Nguyen, Nam D. Vo, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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