Figure 1
Online advertising ecosystem (Source: Own elaboration)
Figure 2
Line plot of Coverage time series for low, medium and high Coverage AdUnits (Source: Own computations)
Figure 3
Coverage time series decomposition for a sample AdUnit (Source: Own computations)
Table 1
Evaluation of time series forecasting models (Source: Own elaboration)
| Model | RMSE |
|---|---|
| Baseline (persistance) | 11.20 |
| SARIMA | 8.48 |
| ETS | 8.37 |
| Facebook Prophet (Medium and High Coverage) | 6.71 |
Figure 4
An interactive dashboard with recommendations based on Coverage forecasting (Source: Own elaboration)