The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting

Foundations of Management

Volume 12 (2020): Issue 1 (January 2020)

By:

Andrzej Wodecki

Open Access

|Nov 2020

Download Article

Download the full article as a PDF file.

DOI: https://doi.org/10.2478/fman-2020-0013 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279

Journal RSS Feed

Language: English

Page range: 167 - 180

Published on: Nov 7, 2020

Published by: Warsaw University of Technology

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

online marketing,

real-time bidding,

reserve price optimization,

machine learning,

Related subjects:

Computer sciences,

Business computing,

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment

© 2020 Andrzej Wodecki, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous article Volume 12 (2020): Issue 1 (January 2020)Next article