References
- Alam, S. and Yasin, N., 2010. The Antecedents of Online Brand Trust: Malaysian Evidence. Journal of Business Economics and Management, 11(2), pp.210–226.
- Alloza, A., 2008. Brand Engagement and Brand Experience At BBVA, The Transformation of a 150 Years Old Company. Corporate Reputation Review, 11(4), pp.371–381.
- Ambler, T., Bhattacharya, C.B., Edell, J., Keller, K.L., Lemon, K.N. and Mittal, V., 2002. Relating Brand and Customer Perspectives on Marketing Management. Journal of Service Research, 5(1), pp.13–25.
- Anderson, E. and Sullivan, M., 1993. The Antecedents and Consequences of Customer Satisfaction for Firms. Marketing Science, 12(2), pp.125–143.
- Beatty, S. and Kahle, L., 1988. Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit. Journal of the Academy of Marketing Science, 16(2), pp.1–10.
- Bennett, R. and Rundle-Thiele, S., 2004. Customer Satisfaction Should Not Be the Only Goal. Journal of Services Marketing, 18(7), pp.514–523.
- Berman, B. and Telen, S., 2004. A Guide to Developing and Managing a Well-Integrated Multi-channel Retail Strategy. International Journal of Retail and Distribution Management, 32(3), pp.147–156.
- Brakus, J., Schmitt, B. and Zarantonello, L., 2009. Brand Experience: what is it? How is it Measured? Does it Affect Loyalty? Journal of Marketing, 73(3), pp.52–68.
- Chaudhuri, A. and Holbrook, M., 2001. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: the Role of Brand Loyalty. Journal of Marketing, 65(2), pp.81–93.
- Dick, A. and Basu, K., 1994. Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 22(2), pp.99–113.
- Fetscherin, M. and Heillman, T., 2015. Consumer Brand Relationships: Meaning, Measuring, Managing. London: Palgrave Micmillan.
- Fredrickson, B., 2004. Gratitude, Like Other Positive Emotions, Broadens and Builds. In: R. Emmons and M. McCullough, eds. The Psychology of Gratitude. New York: Oxford University Press, pp.145–66.
- Grisaffe, D. and Nguyen, H., 2011. Antecedents of Emotional Attachment to Brands. Journal of Business Research, Volume 64, pp.1052–1059.
- Ha, H. and Perks, H., 2005. Effects of Consumer Perceptions of Brand Experience on the Web: Brand Familiarity, Satisfaction and Brand Trust. Journal of Consumer Behaviour, Volume 4, pp.438–452.
- Iglesias, O., Singh, J. and Batista-Foguet, J., 2011. The Role of Brand Experience and Affective Commitment in Determining Brand Loyalty. Brand Management, pp.570–582.
- Khan, I. and Rahman, Z., 2015. A Review and Future Directions of Brand Experience Research. International Strategic Management Review, 3(1), pp.1–14.
- Kim, B. and Sullivan, M., 1998. The Effect of Parent brand Experience on Line Extension Trial and Repeat Purchase. Marketing Letters, Vol. 9, pp.181–193.
- Kotler, P., Armstrong, G., Adam, S. and Denize, S., 2014. Principles of Marketing. Melbourne: Pearson Australia.
- Kotler, P. and Keller, K., 2009. Marketing Management. New Jersey: Prentice Hall.
- Kwang-Ho, A., Kim, M. and Hur, W.-M., 2011. Building Brand Loyalty Through Managing Brand Community Commitment. Management Decision, Vol. 49, No. 7, pp.1194–1213.
- Lacy, R., 2007. Relationship Drivers of Customer Commitment. Journal of Marketing Theory & Practice, 15(4), pp.315–333.
- Lien, N.-H. and Kao, S.-L., 2008. The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator. In: Advances in Consumer Research. Association for Consumer Research (U.S.), Vol. 35, pp.522–526.
- Nam, J., Ekinci, Y. and Whyatt, G., 2011. Brand Equity, Brand Loyalty and Consumer Satisfaction. Annals of Tourism Research, 38(3), pp.1009–1030.
- Oliver, R., 1999. Whence Consumer Loyalty? Journal of Marketing, Volume 63, pp.33–44.
- Oliver, R., 2010. Satisfaction: A Behavioral Perspective on the Consumer. London: M.E. Sharpe.
- Ortmeyer, G. and Huber, J., 1991. Brand Experience as a Moderator of the Negative Impact of Promotions. Marketing Letters, Volume 2, pp.35–45.
- Park, C.W, MacInnis, D.J., Priester, J., Eisingerich, A.B. and Iacobucci, D., 2010. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers. Journal of Marketing, 74(6), pp.1–17.
- Pine, B. and Gilmore, J., 1999. The Experiential Economy: Work is Theatre and Every Business a Stage. Harvard Business School Press: Boston.
- Schmitt, B., 1999. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands. New York: The Free Press.
- Schmitt, B., 1999. Experiential Marketing. Journal of Marketing Management, p.57.
- Shankar, V., Inman, J.J., Mantrala, M., Kelley, E. and Rizley, R., 2011. Innovations in Shopper Marketing: Current Insights and Future Research Issues. Journal of Retailing, Vol. 87S, pp. S29–S42.
- Stajkovic, A., 2006. Development of a Core Confidence-higher Order Construct. Journal of Applied Psychology, 91(6), p.1208.
- Yoo, B. and Donthu, N., 2001. Developing and Validating a Multidimensional Consumer-based Brand Equity Scale. Journal of Business Research, 52(1), pp.1–14.