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Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence

Foundations of Management
Volume 12 (2020): Issue 1 (January 2020)
By:
Open Access
|Jul 2020

Authors

Wajid H Rizvi

wrizvi@iba.edu.pk

Institute of Business Administration, Karachi, Pakistan

Salman Memon

salman.memon@salu.edu.pk

Shah Abdul Latif University, Khairpur, Pakistan

Abdul Samad Dahri

dahriabdulsamad@gmail.com

Muhammad Ali Jinnah University, Karachi, Pakistan
DOI: https://doi.org/10.2478/fman-2020-0009 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 111 - 124
Published on: Jul 24, 2020
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
brand experience,
brand satisfaction,
brand loyalty and emotional confidence
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2020 Wajid H Rizvi, Salman Memon, Abdul Samad Dahri, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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