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Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence Cover

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence

Foundations of Management
Volume 12 (2020): Issue 1 (January 2020)
By: Wajid H Rizvi,  Salman Memon and  Abdul Samad Dahri  
Open Access
|Jul 2020

Authors

Wajid H Rizvi

wrizvi@iba.edu.pk

Institute of Business Administration, Karachi, Pakistan

Salman Memon

salman.memon@salu.edu.pk

Shah Abdul Latif University, Khairpur, Pakistan

Abdul Samad Dahri

dahriabdulsamad@gmail.com

Muhammad Ali Jinnah University, Karachi, Pakistan
DOI: https://doi.org/10.2478/fman-2020-0009 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 111 - 124
Published on: Jul 24, 2020
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
brand experience,
brand satisfaction,
brand loyalty and emotional confidence
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2020 Wajid H Rizvi, Salman Memon, Abdul Samad Dahri, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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