Brand Personality as a Determinant of Consumer Loyalty of Mobile Phones and Cars in the Republic of Serbia
By: Jelena Stanković and Suzana Đukić
Language: English
Page range: 513 - 531
Submitted on: Jun 19, 2022
Accepted on: Sep 30, 2022
Published on: Apr 5, 2023
Published by: University of Niš, Faculty of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2023 Jelena Stanković, Suzana Đukić, published by University of Niš, Faculty of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.