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Brand Personality as a Determinant of Consumer Loyalty of Mobile Phones and Cars in the Republic of Serbia Cover

Brand Personality as a Determinant of Consumer Loyalty of Mobile Phones and Cars in the Republic of Serbia

Economic Themes
Volume 60 (2022): Issue 4 (December 2022)
By: Jelena Stanković and  Suzana Đukić  
Open Access
|Apr 2023

Authors

Jelena Stanković

stankovic93jelena@gmail.com

University of Niš, Faculty of Economics, Republic of Serbia

Suzana Đukić

suzana.djukic@ekonomski.rs

University of Niš, Faculty of Economics, Republic of Serbia
DOI: https://doi.org/10.2478/ethemes-2022-0028 | Journal eISSN: 2217-3668 | Journal ISSN: 0353-8648
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Language: English
Page range: 513 - 531
Submitted on: Jun 19, 2022
Accepted on: Sep 30, 2022
Published on: Apr 5, 2023
Published by: University of Niš, Faculty of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand personality,
consumer loyalty,
emotional attachment,
mobile phones,
cars,
Republic of Serbia
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other

© 2023 Jelena Stanković, Suzana Đukić, published by University of Niš, Faculty of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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