Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector
Language: English
Page range: 167 - 193
Submitted on: Jun 5, 2025
Accepted on: Oct 19, 2025
Published on: Dec 1, 2025
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
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© 2025 Duong Bao Trung, Le Dinh Minh Tri, Nguyen Van Anh, Nguyen Thi Thanh Tra, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.