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Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector Cover

Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector

ECONOMICS
Volume 13 (2025): Issue 4 (December 2025)
By: Duong Bao Trung,  Le Dinh Minh Tri,  Nguyen Van Anh and  Nguyen Thi Thanh Tra  
Open Access
|Dec 2025

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DOI: https://doi.org/10.2478/eoik-2025-0090 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 167 - 193
Submitted on: Jun 5, 2025
Accepted on: Oct 19, 2025
Published on: Dec 1, 2025
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
brand attachment,
brand personality,
celebrity endorsement,
luxury hotel,
social media influencers
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2025 Duong Bao Trung, Le Dinh Minh Tri, Nguyen Van Anh, Nguyen Thi Thanh Tra, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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