Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector
Authors
Duong Bao Trung
International University, Vietnam National University, Ho Chi Minh City, Vietnam
Ho Chi Minh City Open University, Vietnam
Le Dinh Minh Tri
International University, Vietnam National University, Ho Chi Minh City, Vietnam
Nguyen Van Anh
Da Lat University, Vietnam
Nguyen Thi Thanh Tra
Ho Chi Minh City University of Foreign Languages – Information Technology, Vietnam
Language: English
Page range: 167 - 193
Submitted on: Jun 5, 2025
Accepted on: Oct 19, 2025
Published on: Dec 1, 2025
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
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© 2025 Duong Bao Trung, Le Dinh Minh Tri, Nguyen Van Anh, Nguyen Thi Thanh Tra, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.