Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector Cover

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Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector

Volume 13 (2025): Issue 4 (December 2025)

By: Duong Bao Trung, Le Dinh Minh Tri, Nguyen Van Anh and Nguyen Thi Thanh Tra

Open Access

|Dec 2025

Authors

Duong Bao Trung

International University, Vietnam National University, Ho Chi Minh City, Vietnam

Ho Chi Minh City Open University, Vietnam

Le Dinh Minh Tri

International University, Vietnam National University, Ho Chi Minh City, Vietnam

Nguyen Van Anh

Da Lat University, Vietnam

Nguyen Thi Thanh Tra

trantt@huflit.edu.vn

Ho Chi Minh City University of Foreign Languages – Information Technology, Vietnam

DOI: https://doi.org/10.2478/eoik-2025-0090 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005

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Language: English

Page range: 167 - 193

Submitted on: Jun 5, 2025

Accepted on: Oct 19, 2025

Published on: Dec 1, 2025

Published by: Oikos Institut d.o.o.

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

brand attachment,

brand personality,

celebrity endorsement,

social media influencers

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Microeconomics,

Macroeconomics,

Public finance and fiscal theory

© 2025 Duong Bao Trung, Le Dinh Minh Tri, Nguyen Van Anh, Nguyen Thi Thanh Tra, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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