Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment
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Language: English
Page range: 109 - 120
Submitted on: Sep 11, 2023
Accepted on: Dec 20, 2023
Published on: Dec 29, 2023
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
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© 2023 Binbin Ke, Che Aniza Che Wel, published by Oikos Institut d.o.o.
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