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Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment

ECONOMICS
Volume 11 (2023): Issue s1 (December 2023)
By:
Open Access
|Dec 2023

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DOI: https://doi.org/10.2478/eoik-2023-0064 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 109 - 120
Submitted on: Sep 11, 2023
Accepted on: Dec 20, 2023
Published on: Dec 29, 2023
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Big data environment,
Internet celebrity economy,
consumer,
Irrational,
purchase behaviour,
Dependent variable
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2023 Binbin Ke, Che Aniza Che Wel, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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