Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment
By: Binbin Ke and Che Aniza Che Wel
Authors
Binbin Ke
Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Darul Ehsan, Malaysia
Che Aniza Che Wel
Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Darul Ehsan, Malaysia
Language: English
Page range: 109 - 120
Submitted on: Sep 11, 2023
Accepted on: Dec 20, 2023
Published on: Dec 29, 2023
Published by: Oikos Institute – Research Center
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
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© 2023 Binbin Ke, Che Aniza Che Wel, published by Oikos Institute – Research Center
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.