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Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment Cover

Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment

ECONOMICS
Volume 11 (2023): Issue s1 (December 2023)
By: Binbin Ke and  Che Aniza Che Wel  
Open Access
|Dec 2023

Authors

Binbin Ke

Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Darul Ehsan, Malaysia

Che Aniza Che Wel

aniza@ukm.edu.my

Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Darul Ehsan, Malaysia
DOI: https://doi.org/10.2478/eoik-2023-0064 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 109 - 120
Submitted on: Sep 11, 2023
|
Accepted on: Dec 20, 2023
|
Published on: Dec 29, 2023
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Big data environment,
Internet celebrity economy,
consumer,
Irrational,
purchase behaviour,
Dependent variable
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2023 Binbin Ke, Che Aniza Che Wel, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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