The Digital Transformation of Marketing: Impact on Marketing Practice & Markets
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Language: English
Page range: 139 - 156
Submitted on: Dec 9, 2019
Accepted on: Dec 19, 2019
Published on: Dec 31, 2019
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
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© 2019 Tom Gillpatrick, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.