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The Digital Transformation of Marketing: Impact on Marketing Practice & Markets Cover

The Digital Transformation of Marketing: Impact on Marketing Practice & Markets

ECONOMICS
Volume 7 (2019): Issue 2 (December 2019)
By:   
Open Access
|Dec 2019
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DOI: https://doi.org/10.2478/eoik-2019-0023 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 139 - 156
Submitted on: Dec 9, 2019
Accepted on: Dec 19, 2019
Published on: Dec 31, 2019
Published by: Oikos Institute – Research Center
In partnership with: Paradigm Publishing Services
Keywords:
Industry 4.0,
Digital Disruption,
Digital Marketing,
Trends in Consumer Behavior,
Macroeconomics
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business and economics,
Political economics,
Microeconomics,
Business and economics,
Political economics,
Macroeconomics,
Business and economics,
Political economics,
Public finance and fiscal theory

© 2019 Tom Gillpatrick, published by Oikos Institute – Research Center
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 7 (2019): Issue 2 (December 2019)
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