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The Digital Transformation of Marketing: Impact on Marketing Practice & Markets

ECONOMICS
Volume 7 (2019): Issue 2 (December 2019)
By:
Open Access
|Dec 2019

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DOI: https://doi.org/10.2478/eoik-2019-0023 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 139 - 156
Submitted on: Dec 9, 2019
Accepted on: Dec 19, 2019
Published on: Dec 31, 2019
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year
Keywords:
Industry 4.0,
Digital Disruption,
Digital Marketing,
Trends in Consumer Behavior,
Macroeconomics
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2019 Tom Gillpatrick, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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