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Personalized Marketing in the Function of the Tourist Destination Improvement

ECONOMICS
Volume 7 (2019): Issue 1 (June 2019)
By:
Open Access
|Jul 2019

References

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DOI: https://doi.org/10.2478/eoik-2019-0011 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 127 - 137
Submitted on: Apr 9, 2019
Accepted on: May 3, 2019
Published on: Jul 4, 2019
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
personalized marketing,
tourist destination,
offer,
strategy of appearances,
tourism companies,
social networks,
Facebook marketing
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2019 Dijana Medenica Mitrović, Olivera Simović, Milica Raičević, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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