Personalized Marketing in the Function of the Tourist Destination Improvement

Volume 7 (2019): Issue 1 (June 2019)

By:

Dijana Medenica Mitrović, Olivera Simović and Milica Raičević

Open Access

|Jul 2019

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DOI: https://doi.org/10.2478/eoik-2019-0011 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005

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Language: English

Page range: 127 - 137

Submitted on: Apr 9, 2019

Accepted on: May 3, 2019

Published on: Jul 4, 2019

Published by: Oikos Institut d.o.o.

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

personalized marketing,

tourist destination,

strategy of appearances,

tourism companies,

social networks,

Facebook marketing

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Microeconomics,

Macroeconomics,

Public finance and fiscal theory

© 2019 Dijana Medenica Mitrović, Olivera Simović, Milica Raičević, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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