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Personalized Marketing in the Function of the Tourist Destination Improvement Cover

Personalized Marketing in the Function of the Tourist Destination Improvement

ECONOMICS
Volume 7 (2019): Issue 1 (June 2019)
By: Dijana Medenica Mitrović,  Olivera Simović and  Milica Raičević  
Open Access
|Jul 2019

Authors

Dijana Medenica Mitrović

Faculty for Business Management, Bar, Montenegro

Olivera Simović

Faculty of Tourism and Hospitality, Univesity of Montenegro, Kotor, Montenegro

Milica Raičević

Faculty of Economics and Business, Mediterranean University, Podgorica, Montenegro
DOI: https://doi.org/10.2478/eoik-2019-0011 | Journal eISSN: 2303-5013 | Journal ISSN: 2303-5005
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Language: English
Page range: 127 - 137
Submitted on: Apr 9, 2019
|
Accepted on: May 3, 2019
|
Published on: Jul 4, 2019
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
personalized marketing,
tourist destination,
offer,
strategy of appearances,
tourism companies,
social networks,
Facebook marketing
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Public finance and fiscal theory

© 2019 Dijana Medenica Mitrović, Olivera Simović, Milica Raičević, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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