Personalized Marketing in the Function of the Tourist Destination Improvement
Authors
Dijana Medenica Mitrović
Faculty for Business Management, Bar, Montenegro
Olivera Simović
Faculty of Tourism and Hospitality, Univesity of Montenegro, Kotor, Montenegro
Milica Raičević
Faculty of Economics and Business, Mediterranean University, Podgorica, Montenegro
Language: English
Page range: 127 - 137
Submitted on: Apr 9, 2019
Accepted on: May 3, 2019
Published on: Jul 4, 2019
Published by: Oikos Institut d.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Related subjects:
© 2019 Dijana Medenica Mitrović, Olivera Simović, Milica Raičević, published by Oikos Institut d.o.o.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.