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The Narrative Surrounding the Metaverse in Tourism: Media Framing of Innovation in European News Cover

The Narrative Surrounding the Metaverse in Tourism: Media Framing of Innovation in European News

Open Access
|Aug 2026

Authors

Marlene Cristina Neves Rosa

marlene.rosa@ipleiria.pt

Adjunct Professor at the School of Health Sciences of the Polytechnic Institute of Leiria and a researcher at the Center for Innovative Care and Health Technology, Leiria

Mônica Kopplin Carrilho

monicarrilho@gmail.com

research fellow in the project Metaverse Applied to Tourism Products, developed by CiTUR – Centre for Tourism Research, Development and Innovation, at the School of Tourism and Maritime Technology of the Polytechnic Institute of Leiria, Leiria

Rui Alberto de Freitas Martins

rui.martins@ipleiria.pt

Adjunct Professor at the School of Tourism and Maritime Technology of the Polytechnic Institute of Leiria, Portugal, Polytechnic Institute of Leiria, Leiria
DOI: https://doi.org/10.2478/ejthr-2026-0012 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 154 - 165
Submitted on: Feb 9, 2026
Accepted on: Mar 9, 2026
Published on: Aug 18, 2026
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Marlene Cristina Neves Rosa, Mônica Kopplin Carrilho, Rui Alberto de Freitas Martins, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.