Boosting employee job satisfaction through internal marketing: A study of star category hotels in Jimma

No	Branch	Population size	Sample size
1	Central hotel	45	45/353*100 =12.7, then 12.7% 188 = 24
2	Awetu grand hotel	40	40/353*100 =11.33, then 11.33% 188 = 21
3	Honey land hotel	35	35/353*100 =9.92, then 9.92% 188 = 19
4	SYF hotel	40	40/353*100 =11.33, then 11.33% 188 = 21
5	Rebeca hotel	52	52/353*100 =14.73, then 14.73% 188 = 27
6	Bony hotel	39	39/353*100 =11.05, then 11.05% 188 = 21
7	Dololo hotel	67	393/353*100 =18.98, then 18.98% 188 = 36
8	Lalo hotel	35	11/353*100 =9.92, then 9.92% 188 = 19
Total		353	188

1 Source: Survey, 2024

Table 2:

Reliability Statistics

Variables	Cronbach’s Alpha	No of Items
Empowerment	.740	4
Training	.774	6
Motivation	.878	5
Internal Communication	.882	5
Pay and reward	.843	9
Job satisfaction	.858	9

1 Source: Own survey, 2024

Table 3:

Response Rate of Respondents

Description	Respondents
Questionnaire distributed	188
Questionnaire returned	180
Response rate (%)	95.74

1 Source: Field survey, 2024

Table 4:

Summary of Descriptive Statistics for Independent Variables (N=180)

Descriptive Statistics	Mean	Std. Deviation
Employee Empowerment	3.79	1.54
Training and development	3.67	1.58
Motivation	3.72	1.42
Internal Communication	3.77	1.49
Pay and reward	3.76	1.47

1 Source: Field survey, 2024

Table 5:

Pearson Correlation coefficients (n=180)

	EM	T&D	MO	CO	PR	EJS
EM	1
T&D	.428**	1
MO	.365**	.449**	1
CO	.335**	.384**	.489**	1
PR	.601**	.475**	.423**	.435**	1
EJS	.543**	.654**	.687**	.695**	.606**	1

1 Note: Correlation is significant at the 0.01 level (2-tailed).

1 Source: Field survey, 2024

Table 6:

Model Summary

Model	R	R Square	Adjusted R Square	Std. Error of the Estimate
1	.876^a	.768	.761	.50195

1a. Predictors: (Constant), Pay, Motivation, Training, Communication, Empowerment

1 b. Dependent Variable: Employee job satisfaction

1 Source: Field survey, 2024

Table 7:

The Analysis of Variance

ANOVA^a
Model		Sum of Squares	Df	Mean Square	F	Sig.
1	Regression	145.150	5	29.030	115.218	.000^b
	Residual	43.840	174	.252
	Total	188.990	179

1a. Dependent Variable: Employee job satisfaction

1b. Predictors: (Constant), Pay, Motivation, Training and development, Communication, and Empowerment

1 Source: Field survey, 2024

Table 8:

Regression Coefficients Analysis

Model		Unstandardised Coefficients		Standardized Coefficients	t	Sig.
Model		B	Std. Error	Beta	t	Sig.
1	(Constant)	-.219	.174		-1.257	.210
	Empowerment	.113	.042	.127	2.707	.007
	Training and development	.260	.042	.275	6.159	.000
	Motivation	.260	.040	.295	6.559	.000
	Internal Communication	.292	.037	.349	7.926	.000
	Pay and reward	.128	.052	.122	2.455	.015

1 a. Note: Dependent Variable: Employee Job Satisfaction. p < .05; p < .01; p < .001

1 Source: Field survey, 2024

Table 9:

Analysis of Hypothesis

Hypothesis	Regression Weights	B	t	p-value	Results
H1	EM-EJS	.113	2.707	.007	Accepted
H2	TD-EJS	.260	6.159	.000	Accepted
H3	MO-EJS	.260	6.559	.000	Accepted
H4	IC-EJS	.292	7.926	.000	Accepted
H5	PR-EJS	.128	2.455	.015	Accepted

1 R .768

1 F (5, 174) 115.22

1 Note: *p<0.05 EJS: Employee Job Satisfaction, EM: Empowerment, TD: Training and Development, MO: Motivation IC: Internal communication PR: Pay and reward

1 Source: Field survey, 2024

References

Authors

Metrics

Articles in this issue

DOI: https://doi.org/10.2478/ejthr-2025-0023 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916

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Language: English

Page range: 328 - 340

Submitted on: Feb 2, 2025

Accepted on: May 13, 2025

Published on: Dec 31, 2025

Published by: Polytechnic Institute of Leiria

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Related subjects:

Business and economics,

Business management,

Business management, other,

Industries,

Tourism, hospitality, travel,

Event industry, leisure industry,

Sports and recreation,

Sports and recreation, other

© 2025 Demeke Kibru, Biniyam Alemu, Sukarn Sharma, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 15 (2025): Issue 2 (December 2025)