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Boosting employee job satisfaction through internal marketing: A study of star category hotels in Jimma Cover

Boosting employee job satisfaction through internal marketing: A study of star category hotels in Jimma

European Journal of Tourism, Hospitality and Recreation
Volume 15 (2025): Issue 2 (December 2025)
By: Demeke Kibru,  Biniyam Alemu and  Sukarn Sharma  
Open Access
|Dec 2025

Authors

Demeke Kibru

Jimma University, Jimma, Ethiopia

Biniyam Alemu

Jimma University, Jimma, Ethiopia

Sukarn Sharma

sukarnsharma@gmail.com

Jimma University, Jimma, Ethiopia
DOI: https://doi.org/10.2478/ejthr-2025-0023 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
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Language: English
Page range: 328 - 340
Submitted on: Feb 2, 2025
|
Accepted on: May 13, 2025
|
Published on: Dec 31, 2025
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Internal Marketing,
Job Satisfaction,
Employees,
Empowerment,
and Pay and Reward
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2025 Demeke Kibru, Biniyam Alemu, Sukarn Sharma, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

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