Abstract
With the continuous development of urbanisation, the economic level of rural areas has improved greatly. However, due to the development of industry and the leap in the economy, the rural environment has suffered unprecedented damage. Taking Zhejiang Province as an example, this paper explores the rural environmental pollution control path under the government intervention mechanism. Firstly, it analyses the functions of the government in rural environmental pollution control. Then, taking Huzhou as an example, this paper empirically evaluates the willingness to pay for the treatment of living environment pollution in rural areas of Huzhou based on the CVM (Contingent Valuation Method) and analyses the decentralised domestic sewage treatment mode, multi household domestic sewage treatment mode, and waste collaborative treatment mode from the perspective of treatment technology and policy system. Finally, it is proposed that to speed up the governance of the rural environment, and we must strengthen the administrative intervention of the government in rural environmental governance. The government should improve the environmental protection awareness of leaders at all levels and the masses and enrich farmers’ environmental governance knowledge and technical training. Based on the theory of environmental economics, agricultural economics, and decision-making behaviour, this paper analyses the influence mechanism of farmers’ decision-making behaviour and government intervention in rural non-point source pollution control.