Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

Mykolas Simas Poškus; Rasa Pilkauskaitė Valickienė; Arvydas Kuzinas

doi:10.2478/dcse-2020-0010

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Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

Discourse and Communication for Sustainable Education

Volume 11 (2020): Issue 1 (June 2020)

By: Mykolas Simas Poškus, Rasa Pilkauskaitė Valickienė and Arvydas Kuzinas

Open Access

|May 2020

Abstract

Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed.

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Articles in this issue

DOI: https://doi.org/10.2478/dcse-2020-0010 | Journal eISSN: 2255-7547

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Language: English

Page range: 106 - 118

Published on: May 13, 2020

Published by: Daugavpils University

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

social norms,

public service announcement,

recycling,

elevator use,

pro-environmental behavior

Related subjects:

Social sciences,

Education,

Education, other

© 2020 Mykolas Simas Poškus, Rasa Pilkauskaitė Valickienė, Arvydas Kuzinas, published by Daugavpils University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 11 (2020): Issue 1 (June 2020)