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Use of the CIT Method for Quality Assessment of Catering Services Cover

Use of the CIT Method for Quality Assessment of Catering Services

By: Manuela Ingaldi and  Martin Kotus  
Open Access
|Oct 2019

Abstract

When using various types of services, the customer may experience positive or negative situations, incidents. These incidents may affect the customer's satisfaction or dissatisfaction. Therefore, these incidents can be a source of very valuable information for the enterprise about the quality of the services it offers. The problem, however, is their analysis, because such incidents can affect different aspects of the service, but also, as mentioned earlier, can have a positive or negative impact on customer satisfaction. The Critical Incident Technique (CIT), often mentioned in the literature, can be used for such an analysis. With this method, it is possible to isolate situations that are typical of the negative and positive feelings of the customers, as well as to determine the frequency of their occurrence. The purpose of the papers was to analyze the quality of services offered by the chosen catering enterprise with use of CIT. The research took form of a direct interview with customers after delivery of the chosen service. Data obtained on this basis was analyzed: all incidents were first divided into groups and categories as well as positive and negative incidents, and then statistics for individual categories were presented. This research allowed to indicate the strengths and weaknesses of the research service, but at the same time to indicate the areas of potential improvement.

Language: English
Page range: 440 - 447
Submitted on: May 23, 2019
Accepted on: Jun 10, 2019
Published on: Oct 8, 2019
Published by: Quality and Production Managers Association
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2019 Manuela Ingaldi, Martin Kotus, published by Quality and Production Managers Association
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.