| Integration of digital technologies, automation, and data analytics into all business operations causes the need to understand and harness these technologies to make informed decisions. The pressure to go beyond spreadsheets and financial reports to work with data from IoT devices, AI-driven systems, and blockchain, allowing MA to provide real-time insights and support strategic choices | Strategic, Meaningful, Agile, Resilient | Openness, open-mindedness, understanding, assertiveness, communication, critical and analytical thinking, emotional intelligence, self-awareness, flexibility, mental strength, trustworthy |
| Big data pressure. MA must be skilled in collecting, processing, and interpreting vast data. They should be able to transform data into actionable insights for executives, aiding in better decision-making and helping companies stay competitive in rapidly changing markets | Strategic, Meaningful, Agile, Resilient | Openness, open-mindedness, communication, critical and analytical thinking, emotional intelligence, flexibility, mental strength |
| The need to address new risks related to cybersecurity, data privacy, and technological disruptions. Understanding these risks and developing strategies to mitigate them is essential | Strategic, Meaningful, Agile, Resilient, Transparent | Openness, open-mindedness, empathy, understanding, assertiveness, emotional intelligence, self-awareness, flexibility, mental strength, trustworthy |
| The pace of change in Industry 4.0 is rapid. MA must continuously update their skills to stay relevant. This includes understanding emerging technologies, regulatory changes, and evolving industry standards. | Agile, Resilient | Openness, open-mindedness, understanding, assertiveness, communication, critical and analytical thinking, emotional intelligence, self-awareness, flexibility, mental strength, trustworthy |
| Need to combine digital solutions, robotics, real-time processing of big data, internet connectivity, artificial intelligence, and neural networks with social justice, the rule of law, transparency, accountability, social cohesion, people's wisdom, sustainability, and shared visions and goals | Strategic, Meaningful, Agile, Resilient, Transparent | Openness, open-mindedness, empathy, understanding, assertiveness, communication, critical and analytical thinking, emotional intelligence, self-awareness, flexibility, mental strength, trustworthy |
