Fig. 1
Technology acceptance model (TAM). Source: (Davis, Bagozzi, & Warshaw, 1989).
Fig. 2
The unified theory of acceptance and use of technology – UTAUT. Source: (Venkatesh et al., 2003).
Fig. 3
Modified UTAUT 2.
Tab. 1
Descriptive statistics for factors
| Factor | Mean | Median | Mode | Standard deviation |
|---|---|---|---|---|
| PE – Performance expectancy | 4.71 | 5.00 | 5.25 | 1.78 |
| EE – Effort expectancy | 6.03 | 6.40 | 6.60 | 1.16 |
| SI – Social influence | 3.68 | 3.50 | 3.75 | 1.54 |
| FC – Facilitating conditions | 6.24 | 6.80 | 6.80 | 1.11 |
| HM – Hedonistic Motivation | 3.79 | 3.50 | 4.00 | 1.68 |
| PV – Price value | 5.26 | 5.50 | 6.25 | 1.50 |
| E – Experience | 2.79 | 2.50 | 2.17 | 1.40 |
| H – Habit | 3.14 | 2.87 | 3.27 | 1.69 |
| T – Trust | 4.54 | 4.92 | 5.00 | 1.35 |
| BI – Behavioural intention | 5.15 | 5.50 | 5.75 | 1.65 |
| BU – Attitude towards using | 3.78 | 4.00 | 4.40 | 1.81 |
Tab. 2
Cronbach's alpha coefficient (AC) results
| Factor | 1_PE | 2_EE | 4_FC | 5_HM | 6_PV | 7_E | 8_H | 9_T | 10_BI | 11_BU |
|---|---|---|---|---|---|---|---|---|---|---|
| AC | 0.906 | 0.848 | 0.574 | 0.93 | 0.749 | 0.139 | 0.758 | 0.889 | 0.899 | 0.966 |
Tab. 3
Final results of Cronbach's alpha and AVE
| Factor | Cronbach's alpha | Average variance extracted (AVE) |
|---|---|---|
| BI | 0.900 | 0.832 |
| BU | 0.966 | 0.882 |
| EE | 0.864 | 0.710 |
| H | 0.815 | 0.548 |
| HM | 0.930 | 0.743 |
| PE | 0.906 | 0.782 |
| PV | 0.791 | 0.702 |
| Sex | 1.000 | 1.000 |
| SI | 1.000 | 1.000 |
| T | 0.895 | 0.708 |
| Age | 1.000 | 1.000 |
Tab. 4
T statistics for the paths of the model of technology acceptance and use after the verification of the significance
| Paths | Standard error | T statistics | P value |
|---|---|---|---|
| BI -> BU | 0.054 | 8.259 | 0.000 |
| EE -> BI | 0.040 | 2.149 | 0.033 |
| H -> BI | 0.044 | 2.564 | 0.011 |
| H -> BU | 0.047 | 3.273 | 0.001 |
| HM -> BU | 0.057 | 4.016 | 0.000 |
| PE -> BI | 0.044 | 6.242 | 0.000 |
| PE -> BU | 0.060 | 2.409 | 0.017 |
| PV -> BI | 0.046 | 6.679 | 0.000 |
| Gender -> HM | 0.056 | 2.948 | 0.004 |
| Gender -> PE | 0.055 | 3.118 | 0.002 |
| Gender -> PV | 0.069 | 2.099 | 0.037 |
| T -> BI | 0.051 | 5.714 | 0.000 |
| T -> EE | 0.073 | 6.696 | 0.000 |
| T -> H | 0.053 | 7.016 | 0.000 |
| T -> HM | 0.053 | 9.717 | 0.000 |
| T -> PE | 0.059 | 7.670 | 0.000 |
| T -> PV | 0.054 | 8.099 | 0.000 |
Fig. 4
Modified UTAUT 2 theory – the revised model of acceptance and use of ridesharing technologies.
Tab. 5
The R2 factor and Paired R2
| Factor | R2 | Matched R2 |
|---|---|---|
| BI – Behavioural intention | 0.641 | 0.633 |
| BU – Attitude towards using | 0.650 | 0.644 |
Tab. 6
The effects of the factors of the revised model of technology acceptance and use after the verification of the significance
| Factor | BI | BU | EE | H | HM | PE | PV |
|---|---|---|---|---|---|---|---|
| BI | 0.446 | ||||||
| BU | |||||||
| EE | 0.086 | 0.038 | |||||
| H | 0.112 | 0.204 | |||||
| HM | 0.227 | ||||||
| PE | 0.274 | 0.268 | |||||
| PV | 0.304 | 0.136 | |||||
| Sex | −0.092 | −0.104 | −0.167 | −0.173 | −0.145 | ||
| T | 0.634 | 0.523 | 0.488 | 0.373 | 0.516 | 0.454 | 0.440 |