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AI-Driven Personalisation and Customer Engagement in Social Commerce: Evidence from Kosovo Cover

AI-Driven Personalisation and Customer Engagement in Social Commerce: Evidence from Kosovo

Business Systems Research Journal
Volume 16 (2025): Issue 2 (December 2025)
By: Adelina Emini,  Hrvoje Budić and  Igor Klopotan  
Open Access
|Dec 2025

Authors

Adelina Emini

adelinaemini@gmail.com

Faculty of Economics, University of Prishtina, Kosovo

Hrvoje Budić

hbudic@ftrr.hr

The Faculty of Tourism and Rural Development in Požega, University of Osijek, Croatia

Igor Klopotan

igor.klopotan@mev.hr

The Polytechnic of Međimurje in Čakovec, Čakovec, Croatia
DOI: https://doi.org/10.2478/bsrj-2025-0022 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 145 - 167
Submitted on: Sep 14, 2025
|
Accepted on: Oct 3, 2025
|
Published on: Dec 21, 2025
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Artificial Intelligence,
social commerce,
customer experience,
personalization algorithms,
technology acceptance
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2025 Adelina Emini, Hrvoje Budić, Igor Klopotan, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

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