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Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies Cover

Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies

Business Systems Research Journal
Volume 14 (2023): Issue 1 (September 2023)
By: Tamara Floričić,  Irena Šker and  Hermina Maras Benassi  
Open Access
|Sep 2023

Authors

Tamara Floričić

tfloricic@unipu.hr

Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Croatia

Irena Šker

irena.sker@unipu.hr

University of Rijeka, Faculty of Tourism and Hospitality Management, Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Opatija

Hermina Maras Benassi

hermina.maras@yahoo.com

University of Primorska, Faculty of Tourism Studies – Turistica, Portorož, Slovenia
DOI: https://doi.org/10.2478/bsrj-2023-0004 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 72 - 92
Submitted on: Jan 2, 2023
|
Accepted on: Apr 24, 2023
|
Published on: Sep 21, 2023
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Heritage buildings,
Technologies,
Online promotion,
Smart destination
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2023 Tamara Floričić, Irena Šker, Hermina Maras Benassi, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

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